Student Membership Campaign

This project was such a joy to produce! My team partnered with HBCU student interns to develop a suite of assets for our new Student Memberships option. Together we created photos and videos that were showcased in Times Square, as well as, People, BET, Teen Vogue, and other major publications. The campaign garnered over 2M impressions and surpassed Shipt Student Membership sales goals by 2000%.